Canadian Fertility Show

About The Project

Media relations including strategy and outreach for the Canadian Fertilty Show.

Working in collaboration with the client, we created a public relations strategy that would highly direct Toronto’s tier 1, 2, and 3 media and influencers.

Together we created a comprehensive strategy that would increase awareness of the Canadian Fertility Show beforehand, with the intention of awareness driving ticket sales, and to increase coverage of the event during and after the show.

Media relations
that delivers hard hitting results.

Since this was a new conference, the challenge was increasing awareness of the show to its audience but also establishing credibility with the media and influencer outlets. With that, we worked together to create a number of tailored invites and story angles to distribute through out this media strategy.

A hyper-targeted approach for a localized media relations strategy.

Distributing our carefully crafted press releases and media invites to local Toronto media outlets like Globe and Mail, specialty publications like Best Health magazine, and hyper targeted influencers, we created awareness for the event, helped drive ticket sales, and built a foundation of credibility and third party validation for the Canadian Fertility Show for years to come.