Int. Women’s Day at The Drake Hotel

About The Project

Influencer Marketing and Event Management for Int. Women’s Day at the Famous Drake Hotel

Working with Dr. Marnie Luck, ND, Toronto’s famous naturopathic doctor dedicated to women’s health, we created this event to empower women to take control of their health.

In support of a local Toronto women’s charity, Sistering, the proceeds from every ticket would be donated to the charity. In objective of this partnership would be to conduct influencer marketing in order to promote the event, as well as event management leading up to the date.

Influencer marketing
with proven results.

Securing panelists like viral sensation and award-winning entrepreneur Joanna Knix, CEO and Founder of Knixwear, made it the hottest event of the night. Lady boss influencers from across Toronto attended and wrote about the afterword’s, including Best Health magazine, Plenty magazine, and She Does the City.

Sold out events
where every detail counts.

From the press release, the invites, the photographers, to swag bags, in-kind gifts, and the on-theme cocktails and appetizers, every detail counts at these high-end events. Attended by over 100 women, with 4 panelists, one keynote speaker, and one partner charity. There is no denying the complexity and moving parts of an event this size.

100% sold out event & $7000 raised for charity.

Exceeding the clients expectations, the challenges of building awareness to an inaugural event, securing PR for the event, and building credibility of the client were overcome.

By reaching the right influencers at the right time, and preparing an intricately detailed event management strategy, International Women’s Day at the Drake Hotel was an overwhelming success.