About The Project
Content marketing to increase awareness, drive traffic and increase sales with digital promotions to enhance content marketing efforts.
Working in collaboration with the client, we created a robust content marketing campaign utilizing thought leadership marketing and company news to drive sales.
The client came to us with the challenge of driving sales using digital strategies, without the use of paid search engine advertising. The client wanted to supplement their advertising strategies with more organic and social media opportunities.
Digital communications increased by 75%, leads and conversions increased by 50%.
By tailoring content specifically targeted to Mako’s audience, content about design, engineering, entrepreneurship, and thought leadership, leads were increased by 50% and conversions using organic marketing matched the level of paid advertising.